02 Mar 3 Reasons Why Your Small Business Needs a Blog

Should your brand have a blog? There are several reasons why having a blog may be beneficial not only to your brand but also to your audience.

Having a website for your business is not enough in this day and age. However, implementing a blog enables your brand to stand as a purveyor of valuable information, building a meaningful connection with online users. 

Given that there are 4.66 billion internet users online today, the demand for valuable information from respected sources is higher than ever before. 

Read on as we expand on some of the exact benefits of having a blog!

• It Boosts SEO Performance

72% of marketers say that blogging is their most effective SEO tactic. Each blog you create and publish counts as an additional indexed page on your website, and is therefore another opportunity for you to show up on the search engine results page (SERP). Even if the topics you are blogging about are only tangentially related to your business, the keywords used will be catalogued by search engines and will therefore benefit your site’s organic traffic. 

• It Creates Trust Through Sharing Knowledge

Creating and maintaining a trustworthy image for your brand is imperative in this day and age. In fact, 31% of consumers say that trust is one of the most important features they look for in a brand; it is vital that you show consumers exactly why they should have faith in you. 

Positioning your brand as an industry leader through sharing your expertise and industry knowledge is an infallible way of creating a brand image that consumers can trust. The post-pandemic landscape has seen people spend more of their time online than ever before, and, as such, the demand for quality, credible content has risen concurrently. 

A blog is the perfect medium to create such channels of information for users. However, it is important to remember that peppering a blog with sales pitches harms the trust a consumer may have with a brand. Instead, you should focus on educating rather than selling. Establishing thought leadership through blogging is a long-term strategy – you do not become a thought leader after just one post – so you do not want to jeopardise your efforts with bad practice!

• You Can Repurpose Blog Content For Social Media

Each blog you post online can be shared on your brand’s social media channels, increasing your visibility and making it easy for users to share your content. Professional social media pages are constantly in need of fresh content to engage audiences, and consistent, quality blog posts are ideal contributors to such a flow of content.

Whether you simply share a link to your blogs on Twitter or condense it into an engaging infographic on Instagram, there are lots of ways you can use your blogs to your marketing benefit!

What Next?

There are many benefits of your business having a blog, and it does not have to be difficult to implement. In fact, there are various tools available online, such as WordPress, which make creating a website very simple. 

It is important to not overlook keeping a consistent blog, as it engages your audience and draws focus to your brand in ways that other traditional marketing tactics are not able to. It establishes brands as keystone figures within their respective industries, mediating consumer trust and loyalty. If there are any questions you have regarding starting one yourself, or if you want us to write blogs for you, do not hesitate to contact us directly.